The aim was to create an experiential cosmetics store concept that engages the senses. During my research, I recognized that sensory stimulation is already highly prevalent—often to an overwhelming extent. Many cosmetic stores present a multitude of scents, products, colors, lights, and more, resulting in sensory overload. My approach was to focus on the essentials, refining not only the sensory experience but also every aspect surrounding it. This store embodies the principle of "less is more", emphasizing what truly matters. It functions as a Brand Introduction Room, showcasing only the fundamental products essential for a skincare routine. These products are experienced through all senses. The experience is intense, yet refined and subtle enough to resonate on a subconscious level.