2024
2024
2024
2024
Occhio
Occhio
Occhio
Occhio
Window Design
Window Design
Window Design
Window Design
Light and Emotions
Light and Emotions
Light and Emotions
Light and Emotions
Light and Emotions
Litghting
Litghting
Litghting
Litghting
Emotions
Emotions
Emotions
Emotions
Spatial thinking
Spatial thinking
Spatial thinking
Spatial thinking
Storytelling
Storytelling
Storytelling
Storytelling
3D
3D
3D
3D
Concept Development
Concept Development
Concept Development
Concept Development
Litghting
Emotions
Spatial thinking
Storytelling
3D
Concept Development
University project in collaboration with Occhio:
Developing a window display concept inspired by Plutchik’s Wheel of Emotions and the aesthetics of a music video.
University project in collaboration with Occhio:
Developing a window display concept inspired by Plutchik’s Wheel of Emotions and the aesthetics of a music video.
University project in collaboration with Occhio:
Developing a window display concept inspired by Plutchik’s Wheel of Emotions and the aesthetics of a music video.
University project in collaboration with Occhio:
Developing a window display concept inspired by Plutchik’s Wheel of Emotions and the aesthetics of a music video.
University project in collaboration with Occhio:
Developing a window display concept inspired by Plutchik’s Wheel of Emotions and the aesthetics of a music video.
Project
Retail Display Competition
Project
Retail Display Competition
Project
Retail Display Competition
Project
Retail Display Competition
Project
Retail Display Competition
By
Joelle Hinz &
Jacqui Bacak
By
Joelle Hinz &
Jacqui Bacak
By
Joelle Hinz &
Jacqui Bacak
By
Joelle Hinz &
Jacqui Bacak
By
Joelle Hinz &
Jacqui Bacak
Year
2024
Year
2024
Year
2024
Year
2024
Year
2024
Idea
Idea
Idea
Idea
Idea
The concept revolves around emotions—feelings that light can bring into your home. The concept is inspired by 'De Una Vez' by Selena Gomez, where growing crystals mend a broken heart, symbolizing emotional resilience and growth. According to Plutchik’s Wheel of Emotions, the music video conveys deep sentiments like love, trust, acceptance, and optimism. This emotional intensity resonates with Occhio’s design philosophy, where adaptable lighting and sophisticated aesthetics create powerful, immersive experiences. Occhio becomes the heart of your home, providing warmth and comfort through its refined and innovative lighting solutions.
The concept revolves around emotions—feelings that light can bring into your home. The concept is inspired by 'De Una Vez' by Selena Gomez, where growing crystals mend a broken heart, symbolizing emotional resilience and growth. According to Plutchik’s Wheel of Emotions, the music video conveys deep sentiments like love, trust, acceptance, and optimism. This emotional intensity resonates with Occhio’s design philosophy, where adaptable lighting and sophisticated aesthetics create powerful, immersive experiences. Occhio becomes the heart of your home, providing warmth and comfort through its refined and innovative lighting solutions.
The concept revolves around emotions—feelings that light can bring into your home. The concept is inspired by 'De Una Vez' by Selena Gomez, where growing crystals mend a broken heart, symbolizing emotional resilience and growth. According to Plutchik’s Wheel of Emotions, the music video conveys deep sentiments like love, trust, acceptance, and optimism. This emotional intensity resonates with Occhio’s design philosophy, where adaptable lighting and sophisticated aesthetics create powerful, immersive experiences. Occhio becomes the heart of your home, providing warmth and comfort through its refined and innovative lighting solutions.
The concept revolves around emotions—feelings that light can bring into your home. The concept is inspired by 'De Una Vez' by Selena Gomez, where growing crystals mend a broken heart, symbolizing emotional resilience and growth. According to Plutchik’s Wheel of Emotions, the music video conveys deep sentiments like love, trust, acceptance, and optimism. This emotional intensity resonates with Occhio’s design philosophy, where adaptable lighting and sophisticated aesthetics create powerful, immersive experiences. Occhio becomes the heart of your home, providing warmth and comfort through its refined and innovative lighting solutions.
The concept revolves around emotions—feelings that light can bring into your home. The concept is inspired by 'De Una Vez' by Selena Gomez, where growing crystals mend a broken heart, symbolizing emotional resilience and growth. According to Plutchik’s Wheel of Emotions, the music video conveys deep sentiments like love, trust, acceptance, and optimism. This emotional intensity resonates with Occhio’s design philosophy, where adaptable lighting and sophisticated aesthetics create powerful, immersive experiences. Occhio becomes the heart of your home, providing warmth and comfort through its refined and innovative lighting solutions.
Inspiration:
Inspiration:
Inspiration:
Inspiration:
Inspiration:
The music video “De Una Vez” by Selena Gomez served as the core inspiration for this concept. The opening scene, where elegant crystals grow to heal a broken heart, embodies emotional strength and transformation.
Crystals were a natural choice for the display, as their refined and luxurious aesthetic perfectly complements Occhio’s high-end design. Their ability to reflect and interact with light enhances the concept—playing with shadows, brilliance, and dynamic lighting effects. This interplay not only mirrors Occhio’s capability to create captivating atmospheres but also highlights how light can evoke warmth, security, and emotional depth.
The music video “De Una Vez” by Selena Gomez served as the core inspiration for this concept. The opening scene, where elegant crystals grow to heal a broken heart, embodies emotional strength and transformation. Crystals were a natural choice for the display, as their refined and luxurious aesthetic perfectly complements Occhio’s high-end design. Their ability to reflect and interact with light enhances the concept—playing with shadows, brilliance, and dynamic lighting effects. This interplay not only mirrors Occhio’s capability to create captivating atmospheres but also highlights how light can evoke warmth, security, and emotional depth.
The music video “De Una Vez” by Selena Gomez served as the core inspiration for this concept. The opening scene, where elegant crystals grow to heal a broken heart, embodies emotional strength and transformation. Crystals were a natural choice for the display, as their refined and luxurious aesthetic perfectly complements Occhio’s high-end design. Their ability to reflect and interact with light enhances the concept—playing with shadows, brilliance, and dynamic lighting effects. This interplay not only mirrors Occhio’s capability to create captivating atmospheres but also highlights how light can evoke warmth, security, and emotional depth.
The music video “De Una Vez” by Selena Gomez served as the core inspiration for this concept. The opening scene, where elegant crystals grow to heal a broken heart, embodies emotional strength and transformation.
Crystals were a natural choice for the display, as their refined and luxurious aesthetic perfectly complements Occhio’s high-end design. Their ability to reflect and interact with light enhances the concept—playing with shadows, brilliance, and dynamic lighting effects. This interplay not only mirrors Occhio’s capability to create captivating atmospheres but also highlights how light can evoke warmth, security, and emotional depth.
The music video “De Una Vez” by Selena Gomez served as the core inspiration for this concept. The opening scene, where elegant crystals grow to heal a broken heart, embodies emotional strength and transformation. Crystals were a natural choice for the display, as their refined and luxurious aesthetic perfectly complements Occhio’s high-end design. Their ability to reflect and interact with light enhances the concept—playing with shadows, brilliance, and dynamic lighting effects. This interplay not only mirrors Occhio’s capability to create captivating atmospheres but also highlights how light can evoke warmth, security, and emotional depth.
Design
Design
Design
Design
Design
For our window display, we selected the Mito Sospeso Move (⌀ 60cm) in bronze, whose sleek, rounded form provides a striking contrast to the sharp, angular crystals. Its dynamic lighting capabilities are essential to achieve our vision of a pulsating, heart-like glow. The crystals are arranged to form a heart surrounding the luminaire, symbolizing Occhio as the emotional core of the home. The harmonious blend of light and form illustrates how lighting can enhance emotions, create comfort, and transform spaces into places of true belonging. To deepen the emotional impact, we designed a dynamic lighting effect that mimics the pulse of a beating heart—bringing Occhio’s essence to life.
For our window display, we selected the Mito Sospeso Move (⌀ 60cm) in bronze, whose sleek, rounded form provides a striking contrast to the sharp, angular crystals. Its dynamic lighting capabilities are essential to achieve our vision of a pulsating, heart-like glow. The crystals are arranged to form a heart surrounding the luminaire, symbolizing Occhio as the emotional core of the home. The harmonious blend of light and form illustrates how lighting can enhance emotions, create comfort, and transform spaces into places of true belonging. To deepen the emotional impact, we designed a dynamic lighting effect that mimics the pulse of a beating heart—bringing Occhio’s essence to life.
For our window display, we selected the Mito Sospeso Move (⌀ 60cm) in bronze, whose sleek, rounded form provides a striking contrast to the sharp, angular crystals. Its dynamic lighting capabilities are essential to achieve our vision of a pulsating, heart-like glow. The crystals are arranged to form a heart surrounding the luminaire, symbolizing Occhio as the emotional core of the home. The harmonious blend of light and form illustrates how lighting can enhance emotions, create comfort, and transform spaces into places of true belonging. To deepen the emotional impact, we designed a dynamic lighting effect that mimics the pulse of a beating heart—bringing Occhio’s essence to life.
For our window display, we selected the Mito Sospeso Move (⌀ 60cm) in bronze, whose sleek, rounded form provides a striking contrast to the sharp, angular crystals. Its dynamic lighting capabilities are essential to achieve our vision of a pulsating, heart-like glow. The crystals are arranged to form a heart surrounding the luminaire, symbolizing Occhio as the emotional core of the home. The harmonious blend of light and form illustrates how lighting can enhance emotions, create comfort, and transform spaces into places of true belonging. To deepen the emotional impact, we designed a dynamic lighting effect that mimics the pulse of a beating heart—bringing Occhio’s essence to life.
For our window display, we selected the Mito Sospeso Move (⌀ 60cm) in bronze, whose sleek, rounded form provides a striking contrast to the sharp, angular crystals. Its dynamic lighting capabilities are essential to achieve our vision of a pulsating, heart-like glow. The crystals are arranged to form a heart surrounding the luminaire, symbolizing Occhio as the emotional core of the home. The harmonious blend of light and form illustrates how lighting can enhance emotions, create comfort, and transform spaces into places of true belonging. To deepen the emotional impact, we designed a dynamic lighting effect that mimics the pulse of a beating heart—bringing Occhio’s essence to life.
Briefing
Briefing
Briefing
Briefing
Comment of Prof. Dr. Bernhard Franken
Comment of Prof. Dr. Bernhard Franken
Comment of Prof. Dr. Bernhard Franken
Comment of Prof. Dr. Bernhard Franken
Comment of Prof. Dr. Bernhard Franken
"A conceptually and technically outstanding work at a professional level."
"A conceptually and technically outstanding work at a professional level."
"A conceptually and technically outstanding work at a professional level."
"A conceptually and technically outstanding work at a professional level."
"A conceptually and technically outstanding work at a professional level."
*Translated from German into English.
*Translated from German into English.
*Translated from German into English.
*Translated from German into English.
*Translated from German into English.
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Let’s think
Let’s think
Let’s think
Let’s think
Let’s think
beyond together
beyond together
beyond together
beyond together
beyond together
