



2023/24
2023/24
2023/24
2023/24
Maison Francis
Maison Francis
Maison Francis
Maison Francis
Xperience Design
Xperience Design
Xperience Design
Xperience Design
Brand
Introduction Room
Brand
Introduction Room
Brand
Introduction Room
Brand
Introduction Room
Brand
Introduction Room
Concept Development
Concept Development
Concept Development
Concept Development




3D
3D
3D
3D




Retail Xperience
Retail Xperience
Retail Xperience
Retail Xperience




Storytelling
Storytelling
Storytelling
Storytelling




Spatial Design
Spatial Design
Spatial Design
Spatial Design
Concept Development

3D

Retail Xperience

Storytelling

Spatial Design



This university project involved designing a Brand Introduction Room for Maison Francis Kurkdjian – a brand I chose due to my passion for fragrances and the beauty industry. The goal was to create an immersive space that captures and conveys the essence of the brand.
This university project involved designing a Brand Introduction Room for Maison Francis Kurkdjian – a brand I chose due to my passion for fragrances and the beauty industry. The goal was to create an immersive space that captures and conveys the essence of the brand.
This university project involved designing a Brand Introduction Room for Maison Francis Kurkdjian – a brand I chose due to my passion for fragrances and the beauty industry. The goal was to create an immersive space that captures and conveys the essence of the brand.
This university project involved designing a Brand Introduction Room for Maison Francis Kurkdjian – a brand I chose due to my passion for fragrances and the beauty industry. The goal was to create an immersive space that captures and conveys the essence of the brand.
This university project involved designing a Brand Introduction Room for Maison Francis Kurkdjian – a brand I chose due to my passion for fragrances and the beauty industry. The goal was to create an immersive space that captures and conveys the essence of the brand.
Project
Brand Introduction Room
Project
Brand Introduction Room
Project
Brand Introduction Room
Project
Brand Introduction Room
Project
Brand Introduction Room





By
Jacqui Bacak
By
Jacqui Bacak
By
Jacqui Bacak
By
Jacqui Bacak
By
Jacqui Bacak





Year
2023/24
Year
2023/24
Year
2023/24
Year
2023/24
Year
2023/24












Idea
Idea
Idea
Idea
Idea
The concept aims to provide visitors with a deep understanding of Maison Francis Kurkdjian’s values and identity. It invites them to discover what defines the brand and what makes it truly unique. At the same time, the design encourages playful exploration of various perfumes, fostering enjoyment and a deeper appreciation of the connection between fragrance and the body.
The concept aims to provide visitors with a deep understanding of Maison Francis Kurkdjian’s values and identity. It invites them to discover what defines the brand and what makes it truly unique. At the same time, the design encourages playful exploration of various perfumes, fostering enjoyment and a deeper appreciation of the connection between fragrance and the body.
The concept aims to provide visitors with a deep understanding of Maison Francis Kurkdjian’s values and identity. It invites them to discover what defines the brand and what makes it truly unique. At the same time, the design encourages playful exploration of various perfumes, fostering enjoyment and a deeper appreciation of the connection between fragrance and the body.
The concept aims to provide visitors with a deep understanding of Maison Francis Kurkdjian’s values and identity. It invites them to discover what defines the brand and what makes it truly unique. At the same time, the design encourages playful exploration of various perfumes, fostering enjoyment and a deeper appreciation of the connection between fragrance and the body.
The concept aims to provide visitors with a deep understanding of Maison Francis Kurkdjian’s values and identity. It invites them to discover what defines the brand and what makes it truly unique. At the same time, the design encourages playful exploration of various perfumes, fostering enjoyment and a deeper appreciation of the connection between fragrance and the body.
Inspiration:
Inspiration:
Inspiration:
Inspiration:
Inspiration:
The design is inspired by the brand’s aesthetic itself: warm lighting and golden tones, symbolizing elegance and luxury. I was particularly influenced by statements from Maison Francis Kurkdjian, such as the belief that raw materials have no gender. This philosophy inspired me to create a mini-gallery of raw materials, providing transparency and showcasing the craftsmanship behind each fragrance—all presented as unisex.
The design is inspired by the brand’s aesthetic itself: warm lighting and golden tones, symbolizing elegance and luxury. I was particularly influenced by statements from Maison Francis Kurkdjian, such as the belief that raw materials have no gender. This philosophy inspired me to create a mini-gallery of raw materials, providing transparency and showcasing the craftsmanship behind each fragrance—all presented as unisex.
The design is inspired by the brand’s aesthetic itself: warm lighting and golden tones, symbolizing elegance and luxury. I was particularly influenced by statements from Maison Francis Kurkdjian, such as the belief that raw materials have no gender. This philosophy inspired me to create a mini-gallery of raw materials, providing transparency and showcasing the craftsmanship behind each fragrance—all presented as unisex.
The design is inspired by the brand’s aesthetic itself: warm lighting and golden tones, symbolizing elegance and luxury. I was particularly influenced by statements from Maison Francis Kurkdjian, such as the belief that raw materials have no gender. This philosophy inspired me to create a mini-gallery of raw materials, providing transparency and showcasing the craftsmanship behind each fragrance—all presented as unisex.
The design is inspired by the brand’s aesthetic itself: warm lighting and golden tones, symbolizing elegance and luxury. I was particularly influenced by statements from Maison Francis Kurkdjian, such as the belief that raw materials have no gender. This philosophy inspired me to create a mini-gallery of raw materials, providing transparency and showcasing the craftsmanship behind each fragrance—all presented as unisex.
Design
Design
Design
Design
Design
The concept is structured as a curated experience, guiding visitors through seven distinct rooms. Each room offers insights into the brand’s philosophy, allowing guests to discover Maison Francis Kurkdjian in a sensory and interactive way. The journey concludes at an elegant bar, inviting visitors to relax and reflect on their experience.
The concept is structured as a curated experience, guiding visitors through seven distinct rooms. Each room offers insights into the brand’s philosophy, allowing guests to discover Maison Francis Kurkdjian in a sensory and interactive way. The journey concludes at an elegant bar, inviting visitors to relax and reflect on their experience.
The concept is structured as a curated experience, guiding visitors through seven distinct rooms. Each room offers insights into the brand’s philosophy, allowing guests to discover Maison Francis Kurkdjian in a sensory and interactive way. The journey concludes at an elegant bar, inviting visitors to relax and reflect on their experience.
The concept is structured as a curated experience, guiding visitors through seven distinct rooms. Each room offers insights into the brand’s philosophy, allowing guests to discover Maison Francis Kurkdjian in a sensory and interactive way. The journey concludes at an elegant bar, inviting visitors to relax and reflect on their experience.
The concept is structured as a curated experience, guiding visitors through seven distinct rooms. Each room offers insights into the brand’s philosophy, allowing guests to discover Maison Francis Kurkdjian in a sensory and interactive way. The journey concludes at an elegant bar, inviting visitors to relax and reflect on their experience.

















Let’s think
Let’s think
Let’s think
beyond together
beyond together
beyond together